Dick’s Sporting Goods took a firm, anti-gun stance. Oh, it’ll still sell guns, but it’ll only sell “approved” guns, the kind that anti-gunners generally pretend are fine. At least until they get around to demanding those be banned too.
When Dick’s made its announcement that it would not sell AR-15s at any of its stores going forward and that it would discriminate against legal adults looking to buy long guns, gun rights advocates called for a boycott. It was answered. So much so that the company has been reeling from the lost revenues.
It’s now to the point that the company is considering cutting out all of its hunting merchandise.
The CEO for the sporting goods retailer said Thursday that the company was doing a trial run in 10 locations, pulling all hunting merchandise and replacing it with other items.
“Though it’s too early to discuss performance, we’re optimistic these changes will better serve the athletes in these communities,” Dick’s CEO Edward Stack said in a conference call, as reported by JSOnline.
The reason for the new approach may be because sales in that department have plummeted across all of Dick’s 732 stores.
“Specific to hunt, in addition to the strategic decisions made regarding firearms earlier this year, sales continued to be negatively impacted by double-digit declines in hunt and electronics,” said Lee Belitsky, chief financial officer.
By “strategic decisions” Belitsky is referring to the company’s announcement in the wake of the February massacre in Parkland, Florida that it would no longer sell guns to adults under the age of 21 and that it would not only stop selling but destroy its existing inventory of modern sporting rifles at its 35 Field & Stream locations.
Well, that’s got to sting.
Frankly, I just want to sit here and giggle like a school girl over this crap. It couldn’t happen to a nicer company and all that.
The truth is, Dick’s decided to virtue signal in the wake of Parkland, probably convinced that it would improve the bottom line. For a short while, it might have as anti-gunners decided to patronize Dick’s in a show of solidarity. The problem is that anti-gunners made a few purchases and then went back to their old habits while gun folks have long memories. Hell, some people still won’t buy Smith & Wesson because of the deal they signed with HUD during the 1990s, which was several owners ago.
In other words, we don’t forget. We can forgive, but we don’t forget.
Here’s hoping their soon filing for Bankruptsy because our U.S. Constitution is the Law of the Land not a bunch of worthless treaties signed by the usial bunch of fools
How strange it is that Dicks decided to quit selling hot items that it’s customers want and then are wondering why their customers are abandoning them. Actually, they abandoned their customers and the customers they were hoping to get are still going to the same old places they always went to.. Makes you wonder why some people suddenly make decisions that kill their businesses and don’t even know that they are doing it.
@Redteam: over 500,000 hunters in Wisconsin alone this season, thats a huge market to not cater to. Most of the other things they carry can be purchased elsewhere.
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