Posted by James Raider on 12 September, 2014 at 5:17 pm. 6 comments already!

Fifty years ago the brilliant and always challenging philosopher of communication theory, Marshall McLuhan, wrote Understanding Media, in which he exclaimed,  “In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.”

Marshall McLuhan

Marshall McLuhan

McLuhan propelled us, even inspired us, to look beyond the obvious.   With “the medium is the message,” McLuhan prompted us to pay attention to subtle changes in our societies and cultures, and to even faint changes affecting the medium, independent of content.  His entreaties prefaced the advent of the Internet, although he predicted its coming, and McLuhan forewarned us to pay attention to the creeping medium.  Today we find our lives completely invaded by technology, much of which we do not see and do not control.

As I listened to the latest salvos from this Administration’s teleprompters, I was struck by the continuing dearth of “content” and lack of meaningful strategy flowing out once again.  Even after almost six years of banality and platitudes, and sinking poll numbers, it remained too much to expect a consequential strategy from this Presidency.  The teleprompter didn’t fail to deliver feeble, “we are not exceptional” bromides.

McLuhan asked us to make distinctions between form and content.  How do we apply his insights to  Obama’s dumbed-down and numbing presentations?  Forget “the medium is the message.”  It seems that in the age of Obama, the message is the strategy.

Government’s first and most important priority is to keep the Nation safe.  Yet here we are.  A foreign policy which has completely failed its people.  A southern border out of control.  The whole Middle East in chaos.  China doing as it will wherever it will.  And Dictator-For-Life Putin disregarding foreign, sovereign state borders.  There is no determination. There is NO grand plan.  There is no leadership.


The telepromptered speech is all the strategy there is.

McLuhan suggested, “Control over change would seem to consist in moving not with it, but ahead of it.  Anticipation gives the power to deflect and control force.”  This decade finds us slipping behind change. As many have observed, this Administration leads from behind.  The Nation looks forward to the arrival of a new Presidency.


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