by Brad Slager
On Monday, I covered that after a year of continuous ratings erosion, CNN was going back to its same methodology of broadcasting the drumbeat of our dismal democracy. After a year of obsessing on the Capitol riot, and getting trounced as it “celebrated” the one-year anniversary, CNN has decided that a new series continuing that failed focus was a splendid idea. It proved to be the polar opposite of splendid.
Along with its many troubles, CNN has to grapple with what to do with its 9 pm primetime slot. The disgraced Chris Cuomo was finally sent packing in November, but as much of a journalistic embarrassment that their former host had been his was their top-rated show. The network has been trying to figure out what to do with the vacancy, as the nine-o-clock hour is one of the more flush times for audiences across the news nets.
The latest experiment has been a series, dubbed Democracy In Peril, where CNN continues its dour approach to the nation, a stance that has repelled viewership for a year. Last week, they placed the failing morning show hostess Brianna Keilar in the seat and got dismal returns, so the next move was to continue this failed experiment with one of its perceived stars, Jim Acosta. It did not go well – at all.
As Jim was poised to launch into a night of lectures and grave promises of doom for the nation, over at Fox they gave Jesse Watters a new gig at the 7 pm hour. He managed to draw over three million more viewers than the wizened and experienced Acosta. The Watters debut was watched by 3.8 million viewers, while Acosta was left with a meager 511,000. The CNN experiment performed so poorly that Watters and Tucker Carlson drew more people in the advertiser demo than Acosta’s entire audience. But it gets worse.
The experiment with @Acosta in @ChrisCuomo's timeslot, delivering more depressing promises of our country endangered did not go well, at all.
Not only was he blasted by the competition but he lost viewers, and then there was an increase AFTER his show.
That is a thorough rebuke. pic.twitter.com/I11qoDNDMs
— Brad Slager: Just Watching Walls Moving Out… (@MartiniShark) January 26, 2022
While the Jesse Watters figure can be chalked up to audience interest in a new program, Acosta was technically new as well, but there is another metric showing how bad this move has been. When Acosta came on he dropped 200,000 viewers from his Anderson Cooper lead-in, and then there was actually an increase when Don Lemon began his show at 10 pm. Jim Acosta actually drove people away.
CNN has a serious challenge on its hand as the network currently has a huge hole in its programming in a very key slot of the schedule, and they seem to be adrift in finding an answer. All the while, it continues to drift away from the competition, getting beaten in the overall ratings by the likes of The Hallmark Channel and The Food Network.
Jim Acosta: the original “journalist” pr*ck. Trump kicked Jim’s ass daily during all those pressers.
Jim should have served jailtime for assaulting a female aid on live television, as well.
If Democrats had their way, the only programming we would have provided would be like CNN.
CNN going the way of the democrat party. Soon there will no longer be a democrat party and with the dismal ratings, there will not be a cnn.
they do have one commonality, they both harbor pedophiles.
Jesse Watters’ show will appeal to a younger demographic than any CNN host can.
I didn’t know he’d been given a show, will tape it and check it out.
As of lately, I only tape Mark Levin’s show on Sundays,Gutfield! on weeknights and watch a few minutes of Marie Bartaromo’s show live on Fox Business.
Fox is so in the tank for vaccines and mandates and “the election was perfectly fine,” that, overall, they are impossible to watch.
CNN falls in flames like the Hindenburg then blames everything on trump their your typical leftists propagandists.