limate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”
Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.
“Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?” Mr. Hall asks.
What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.
The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”
“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”
To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”
“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”
“Whatever we call it, impending climate doom is upon us if we don’t act quickly,” Hall concludes. “Perhaps a new name will shift the needle, even if just a little.”
Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.
Spokespersons of the movement have acknowledged that their claims that billions of people are going to die from climate change have no basis whatsoever in scientific fact but are necessary to provoke the kind of response that is needed to cut back on greenhouse gas emissions.
They have been outed faking data etc but unable to accept the religion is worshiping false idols.
Get into those think tanks find more alarmist language, make sure to give no hope to the children they preach to, no hope at all.
Technocrat priests must micromanage your life, they enslave the mind then body. Allow you only what they think you deserve, while using the resources you are denied like pigs at a trough.
They cant stop climate change, they cant slow it or alter it, even if the tax every penny from you.
The most drastic sudden climate changes and extinctions were caused by asteroids and comets, not by dinosaur farts. or Mastodon methane.
Asteroid Apophis could hit Earth on April 29, 2029 or maybe not.
The solar minimum could trigger another ice age or maybe not.
Toba, North Sumatra, Indonesia.
Campi Flegrei, Italy.
Krakatoa, Indonesia.(a short list..there are more)
Could erupt or maybe not
These guys worry about cow farts and car exhaust.
Faked data fudging around with it all putting politics over science filing stupid lawsuits and having mobs of useful idiots invading disrupt football games to chant stupid slogans and carry banners and signs with stupid slogans on them and changing the worlds to scare the American People into beleiving this whole Global Warming/Climate Change poppycock aaand to want Big Brother looking after them 24/7
Maybe we can call it “Climate KAOS” so that down the track Agent 86 can make the pronouncement after the climate models refuse to turn into reality: “Missed it by that much, Chief.”
Would you beleive TARZAN and couple of his Apes MIissed us by this much,Sorry about that Chief
Dire predictions have been made that never come to pass. No one actually sees or feels the effects of “global warming” even though we should be warmer, storms more severe and oceans higher, so scarier terms need to be invented to frighten people into giving u their personal rights to those who would control the global economy. The evidence of the climate scam is getting clearer and clearer and if the globalists can’t get control really, really soon, they will have lost their opportunity forever.
All they need to do is read the Bible, God will tell them how it will end and when. They can do absolutely nothing to change that. The problem is they are godless and what awaits them is judgment unless they repent and turn to Jesus Christ for salvation. He is man’s only hope.
December 10, 2019 – The Arctic may have crossed key threshold, emitting billions of tons of carbon into the air, in a long-dreaded climate feedback
This is the dire prediction, in the process of coming to pass. Denial doesn’t seem to be magically reversing that process.
@Greg: Yet another “prediction” we can absolutely, positively believe it to be a farce. Like the others.
The article isn’t a prediction so much as a status report. It’s a report of what is currently happening.
@Greg: Have your democrats outlaw all geo-engineering. I have to go idle my car its a normal 11 degrees F here.
They just arrested The Flying Nun for protesting climate change inaction.
Each of the past 5 summers has has beat the one immediately preceding it as the hottest summer in recorded history.
@Greg: Pretty easy to do when all the previous warmer seasons have been discarded.