The most negative primary campaign in history… or “How to Buy a Nomination”, by Mitt Romney

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I heard this data read on Mark Levin this afternoon, and picked it up from the CNN PoliticalTicker blog by way of Lucianne.

I’ll provide the nothing shy of jaw-dropping stats below… how you choose to absorb this ugly reality about election campaigns and negative advertising is, of course, completely up to you.

Me? To use the “he who dies with the most toys…” old saying, paraphrased, obviously he who has the most money for a campaign, combined with the least scruples, wins.

Statistics provided by the Campaign Media Analysis Group (CMAG).

“I spent much of my academic career telling reporters, ‘Relax, this is not the most negative campaign ever,'” CMAG President Ken Goldstein said. “Well, this IS the most negative campaign ever.”

Numbers from CMAG show a total of 11,586 television spots aired in Florida between January 23 and January 29. [Mata Musing: that’s 1655 per day, or close to one every minute of a 24 hour period… no wonder my relatives were complaining…] Of those spots, 10,633 were negative and 953 were positive.

Of the 1,012 spots Newt Gingrich’s campaign ran, 95% were negative. Mitt Romney’s campaign ran 3,276 ads and 99% were negative.

The two super PACs supporting the top candidates were more divergent in their ad strategies. Restore our Future, supporting Romney, ran 4,969 spots, all of which were negative. The Gingrich-backing Winning our Future ran 1,893 spots, and only 53% were negative.

Correspondingly, the bulk of ads in Florida – 68% – were negative toward Gingrich. Twenty-three percent were anti-Romney spots. Gingrich got support from 9% of ads while pro-Romney spots accounted for less than 0.1%.

With these stats, the lesson learned is that Romney never won by positive campaigning… only by tearing down his opponent. How Obama’esque of him…. I’ve already got a POTUS with this version of ethics. Do I really want to replace him with another, just because he fakes an “R” behind his name?

Romney, of course, was busy playing the victim, whining like a little kid to his Mom, pointing fingers saying “he started it!” in reference to Newt. Unfortunately, that’s not how it went.

It was Romney’s well timed onslaught of SuperPac spending in Iowa that crashed Newt’s momentum there. Romney also outspent Newt 2 to 1 in South Carolina. Florida? Well, the above tells the story.

Needless to say, Romney’s feigned innocence and cries of “victim”, after outspending Gingrich four to one, are somewhat disingenuous to put it mildly.

In fact, as of Jan 10th, 96% of the SuperPACs’ spending on negative ads were targeting Gingrich. It’s amazing the guy’s gotten as far as he has, vacillating between being the front runner and in second both in the state, and nationally. As of the 20th of January, the SuperPAC spending had clicked up to about $33 million (both positive and negative of all candidates), with Romney leading the pack with $11 million, or 1/3rd of all SuperPAC spending alone.

While Mitt’s busy spending money, hands over fists, to destroy his competitor, what will he have left to defend himself again Obama’s massive war chest in the general? If Romney is, today, gloating over a win based on buying a State Primary with negative ads, saying they served him well, he’s got little hope of out spending Obama in the general.

There’s no money back guarantee on a Mittens candidacy if or when he loses to Obama when cast as the heartless, soul’less capitalist pig. The man who is the epitome of everything that Obama rails against. We sure know that health care will be off the table, since Romney was the architect of Obama’care. Mandates that force citizens to buy a product, simply because they live and breathe, are no more Constitutional at the state level than they are at the federal. Our inalienable rights do not stop at State boundaries.

Meanwhile, for some primary return fun, the folks over at ABC have decided to publish their predictions of by just how much Newt would be losing to Romney in Florida, in percentages ranging from 7-8% to 28%. It’s 6:41PM PT, and the cable news has called the election for Romney at 47%/Gingrich with 32% with 81% of the vote in (ever changing). Guess they’ll have to wait to declare the winner.

Wonder if they’re running a pool for cash…

AMY WALTER – ABC News Political Director

Romney- 45%
Newt- 29%
Santorum- 14%
Paul- 12%

JONATHAN KARL – ABC News Senior Political Correspondent

Romney – 41%
Gingrich – 28%
Santorum – 16%
Paul – 11%

RICK KLEIN – Senior Washington Editor

Romney – 45%
Gingrich – 27%
Paul – 15%
Santorum – 11%

Z. BYRON WOLF – Politics Editor for ABC News.com

Romney – 37%
Gingrich – 27%
Santorum – 12 %
Paul – 12 %

Eric Noe – ABCNews.com Deputy Managing Editor

Romney: 43%
Gingrich: 29%
Santorum: 16%
Paul: 12%

SHUSHANNAH WALSHE – ABC News Digital Reporter

Mitt Romney – 36 %
Newt Gingrich – 29 %
Rick Santorum – 15%
Ron Paul – 13%

GEORGE SANCHEZ – ABC News Washington, DC Assignment Editor

Romney – 49%
Gingrich – 21%
Santorum – 16%
Paul – 12%

ELIZABETH HARTFIELD – ABC News Political Unit

Romney- 41%
Gingrich- 28%
Santorum- 14%
Paul- 11%

CHRIS GOOD – ABC News Political Unit

Romney – 38%
Gingrich – 30%
Santorum – 12%
Paul – 11%

MATT NEGRIN – ABC News Political Reporter

Romney – 36%
Gingrich – 29%
Paul – 17%
Santorum – 15%

AMY BINGHAM – ABC News.com Reporter

Romney- 43%
Gingrich- 28%
Santorum- 12%
Paul- 9%

SARAH PARNASS – ABC News Intern

Romney – 46%
Gingrich – 27%
Santorum – 16%
Paul – 11%

ALEXA KEYES – ABC News Intern

Romney -44%
Gingrich – 29%
Santorum -14%
Paul – 11%

We have a problem, folks. While I support the voters’ right to choose via elections, even if not my candidate of choice, the amount of money and the sleazy tactics that have permeated our process are beyond alarming. So you’ll forgive me if I don’t celebrate the primary results, as it’s going now.

It turns out that all we feared may be true, as it plays out before our very eyes and with documented facts… that offices of our central government are, indeed, for sale to the highest bidder with those with the most creative lies.

~~~

A “must read” … C. Edmund Wright’s American Thinker article 2/1/12 – “Mitt’s Scorched Earth Win”.

Another “must”…Thomas Sowell’s primary day column, “The Florida Smear Campaign”

George Neumayr’s American Thinker article, “Romney’s Cheap and Empty Win”… tho I might disagree as to how “cheap” it was in a monetary perspective.

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H.R. Dang, H.R. You got a mouth that would shame a Marine boot at P.I.
Obviously(see #105) you’ve had little schooling as a lady.

Semper Fi

Richard Wheeler
lay of my friends, you have enough work to do on your own grammmar;
now take the blow like a MARINE CAN, WITHOUT THE REPLY TO HIS SUPERIOR,
AND NOW STAND UP STRAIGHT and salute.
bye

Richard Wheeler
what Donald Bly said, might not happen because the DEMOCRATS ARE SO SCARED BY THE OBAMA GANG, THEY won’t find the guts to talk because they are to full of themselves and want to keep their job,
they couldn’t care less FOR AMERICANS, THEY couldn’t care less of what AMERICA IS ABOUT, THEY FAILED AMERICA.

Ms Bees As a former Marine Captain I’m happy to salute my superiors. But H.R.? Be serious.

Off subject Will an endorsement from “The Donald” in L.V. help anyone other than ‘The Donald”? IMO Mitt should ignore it,same as when he ignored Trump’s debate.

@Richard Wheeler:

Obviously PACS are a big problem.

How so?

(I think we would have a big problem if we told people how they could or couldn’t spend their money, but that’s just me)

Bees, it seems rich is a Murtha type Marine. Classless and proud to be part of a group that harms America and it’s people.

Minarchist,
yes you’re right, BUT if they keep spreading lies on and on toward their opponent,
they should be judge as ARROGANT CRUEL SOB WHO WOULD BE UNFIT TO RUN AMERICA,
AND VOTED OUT, NOT TO WIN AS FLORIDA DID,

Aqua #73 Thanks. I always enjoy your reasoned and intelligent commentary.When I said that to Word there was concern it would hurt his street cred in the F.A. community. He seems to have weathered any storm.
Reasonable people should be able to communicate civily and find solutions for the challenges that face our great country.

Couple of suggestions Term limits for all.”Politician” should never be a chosen profession.
Reinstate the draft. ALL should have skin in this.Yellow ribbons on your car not enough.
Abolish the IRS and initiate a Fair Tax system.Rather than fight over % to pay,pay on consumption.

Protect the Civil Rights of all and stand for Human Rights where possible.
Protect the land, the oceans and the environment we live in. It’s all we got.

Thanks again. Good luck to Jimbo. We all mourn the loss and respect the achievements of the great Joe Pa.

@Mata
if you add up all those predictions and divide by 13, you’ll find their predicted gap between Romney and Gingrich was 14 percent – same as the result. Yes they are all under for Gingrich, but then 11 of 13 of them underestimated the percentage Romney got. This is because they thought Paul and Santorum would do better.

And I don’t understand the complaints about Romney’s negative ads. Gingrich was giving out negative ads and playing dirty during Iowa, New Hampshire and South Carolina – more so than Romney. So when this started to work in South Carolina Romney changed his gameplan and dramatically upped the negative ad campaigns against Gingrich. To fight fire with fire. He stepped into the gutter where Gingrich already was. To bitch about that now – or that Romney is spending more on negative ads is like the Nazi complaining that the allied bombed their cities x5 when it was they who started the bombing of UK cities. So Gingrich should stop whining if he is getting a taste of his own medicine and some:)

@Richard Wheeler:

Gingrich isn’t going up against a sitting president.

Gingrich is finished. Trump’s endorsement of Romney will hurt Gingrich marginally in a Repub. race he already trails.

But here’s the kicker.Trump,egomaniac that he is, left OPEN the possibility he’ll run 3rd Party if Gingrich wins the nom. We all agree that would elect Obama.
Ya gotta love Politics.

Mata, re your comment’s conclusion to me at #111, yeah, but, as Voltaire kept pointing out to us all in Candide, this is (NOT) the best of all possible worlds.
In such an ideal world we would have a way to ignore what comes into our ears.
But the reality is we can’t.
Unless we’ve had some brain damage or are really doing something else using all our attention we will hear negative ads in this imperfect world.
I think we have brought the time between the lie and the debunking of that lie down to less-than-a-day.
Remember, it took three days when CBS lied about President Bush’s National Guard service with their Microsoft Word ”memo” from the 1960’s. LOL!
Now it only takes a few hours.
No more October Surprises will work.
But instead of railing against the idea of negative ads and how stopping them would affect our First Amendment rights, we should publish the debunking.

LINCOLN LOVED THE LAUGH, HE USE TO HAVE BOOK OF IT,
a person yelled at LINCOLN
LINCOLN YOU HAVE 2 FACES, HE REPLY; If I had 2 faces, do you think I’d be wearing this one?

MATA
it was also mentioned that endorsement could hurt ROMNEY TOO TRUMP SAID MIT is tough smart and sharp,
that is the same and more for NEWT, SO why else, well he is building hotels in the GEORGIAN COUNTRY, the PRESIDENT WAS AT FOX saying, SO maybe he had endorsement from MITT ON THAT DEAL,

@ilovebeeswarzone:
That was a great line from Abe.
Got any more?

No one should be able to contribute to an election campaign unless they are a registered voter in the district of the election…. Last I checked… neither unions or corporations are able to register to vote! Course that works best at the local level to keep outside influences from buying seats in congress. Doesn’t help much at the national level… except the “registered voter” part.

MATA
yes of course as I thought when I read the ROMNEY’S OUT OF CONTROL ADDS AND TO SEE HIM GARGLE
SNEERING ON THE SIDE AGAINST NEWT GINGRICH WITH A CROOKED SMILE, TELLING A LOT ON HIM,
WAS A REVELATION AND A CONFIRMATION OF IF HE WIN, NOTHING WILL CHANGE,
EXCEPT A TWIN TAKING THE JOB OF HIS TWIN BROTHER,
BYE

Mata… you may be on to something there…. Madison Ave would scream bloody murder though…

Nan G
yes I liked it enough to bring it here, I read it at FOX A GUEST LADY, WHICH HAD MANY OF ABE
bye

Hard Right
I’m late to congratulate you on your smart 100 win comment
not easy to get with Rich Wheeler around.
bye

Thanks Bees. I’d like to thank my family for supporting me, me friends for always being there…

Mata, we could also have the candidates pick a champion and take it to Thunderdome. 2 men enter, one man leaves. Pay-Per-View of course.

@GaffaUK: You said:

And I don’t understand the complaints about Romney’s negative ads. Gingrich was giving out negative ads and playing dirty during Iowa, New Hampshire and South Carolina – more so than Romney.

This is patently false.

Sitting here watching Hannity press Romney in Nevada, asking him if he will be bold as POTUS. Sean Hannity does a really good job, but his insistence on playing it down the middle on this election is kinda befuddling.

It is almost as if he believes what Romney says.

But Sean was there when Newt took power in the mid 90s, so you know he is got to be doubting Romney.

@Mata

lol – Gingrich has always been negative towards his opponents…

Lipsman pointed out that Gingrich was the chairman of an organization that in 1990 mailed Republican legislative candidates a pamphlet urging them to use specific words against their opponents, such as “sick,” “traitors,” “bizarre,” “self-serving,” “shallow,” “corrupt,” “pathetic,” and “shame.”

Vilification works, Gingrich wrote in the pamphlet, called “Language: A Key Mechanism of Control,” which was was released by GOPAC when Gingrich was chairman.

And Lipsman noted a speech Gingrich gave to college Republicans in 1978 during his third bid for Congress, a race he won.

“And I think that one of the great problems we have in the Republican Party is that we don’t encourage you to be nasty. We encourage you to be neat, obedient, and loyal and faithful and all those Boy Scout words, which would be great around the camp fire, but are lousy in politics,” Gingrich said at the time.

http://caucuses.desmoinesregister.com/2011/12/22/is-newt-gingrichs-outrage-over-iowa-attack-ads-hypocritical-longtime-strategist-says-yes/

His outrage against negative campaigning is as phoney as his outrage against extra-martial, as phoney as his self-styled positioning as a Washington ‘outsider’, as phoney as his complaints about earmarks, as phoney as his attacks on Freddie Mac, as phoney as his attack on ‘flip-floppers’ and as phoney as his desire to clean up Washington’s corruption. When Gingrich points a finger – you know three fingers are pointing back at him. I guess you can’t see any hypocrisy in his values!

Still – what do you reckon the result will be in Nevada? Let’s see if you or the ABC are closer:)

Anticsrocks Pretty boy Sean has one goal; defeat Obama. He could care less who does it.

Rich Wheeler
yes TRUMP show his dirty side by saying he might run if another take the lead, that is vicious,
I’m sure he fell down in the mind of the people,
NEVADA, LET’S GIVE THAT PUNK A LESSON SO HE NEVER WILL FORGET, THAT THE PEOPLE DECIDE THEIR LEADERS, NOT JUST ONE CLASS OF THE SOCIETY,
LETS PROVE HIM WRONG.

GaffaUK
you should know that GINGRISH had a gift and was using it to work for the people not for those elected with
selfish intent to raise their profiles for themselves only,
so he made enemies by discarding them as they tried to stepped on him, one by one greedy and jealous of his position they where drooling to get him out, by any means they could.

@MataHarley:

Ouch. Cleanup aisle 7!
It looks like someone left a pile of hamburger on the ground.

@Richard Wheeler: Because I admire the way he has risen from bartender/construction worker to political pundit/tv personality makes him my “pretty boy?”

So you don’t admire any public figures, huh Rich?

And by the way, my one goal is to defeat Obama, also.

Your point?

@MataHarley: I was going to rebut the idiocy that Gaffer spewed, but you beat me to it and, if I say so, did a much better job than I would have done.

Kudos, Mata!

Gaffer – lol dude, quite while yer’ behind……way behind. So funny to equate a talking points memo with millions and millions of dollars in patently false attack ads.

Only in your word, Gaffer. Only in your world!

Anticsroks My point? Your kidding. He wants to beat Obama and unlike you he’s just fine with Romney doing so. My guess,he believes Romney’s got a better shot.
You admire Hannity. I admire many including my friend and fellow Marine Jim Webb.

@MataHarley:

Cancel cleanup. Call in Hazmat. The ground chuck just got nuked!

So let me get this straight, As speaker and whip, Open Marriage Newt grew our government, increased our debt, increased government regulations, increased earmarks, etc. In the past(just before he decided to run for president) he’s supported Cap & Trade, the idea of having a system like RomneyCare, taxpayer subsidized Green Energy. He supported the bailouts and has stabbed the Tea Party Movement in the back on several occasions(Paul Ryan, Doug Hoffman). He’s consistently tried to snuff out our gun rights(Gun Free Zones, Thumbprint Databases for gun owners), property rights, freedom of speech, etc.

And you guys wont vote for Romney if he wins?

~~~
“That is why I worked so diligently as Speaker of the House to protect the Endangered Species Act, historic legislation that has been mired in some controversy…it is an essential conservation tool.” – Random Quote from Realpolitik Wilsonian Newt Gingrich (He just loves it when the government takes your land)

Minarchist Freedom Fighter
WOW, that’s a lot of stones you’re trowing at NEWT, he is a big guy and took a lot then from hateful envious people,
he always got the answer for their accusations, so let’s get NEWT TO ANSWER IT.

@MataHarley:
Oh man. Clean up on aisle 8! We’re gonna need a bigger store.

@MataHarley:

But that’s a nice round up of the Romney talking points you neatly compacted.

Because if I’m not for Newt than I’ve got to be for Romney, right?

1: “open marriage”: unproven accusation of disgruntled ex wife/mistress

So she’s being like Realpolitik Wilsonian Newt when he lies and says he’s a conservative.

MataHarley, at some point your going to have to get rid of this apologist gymnastics routine and admit the truth…Newt’s just not a conservative. Never was. (Romney and Newt are made of the same progressive(regressive) cloth)

BTW, sellout traitors like the The Tea Party Patriots and the NRA don’t carry any weight. That’s just a fact.
http://nrawol.net/
http://tinyurl.com/77hzeol
http://www.redstate.com/erick/2010/06/14/yet-again-the-nra-sells-out-to-democrats/

OMG. The NRA is imperfect!!1!!!11!1.
Because they are imperfect and have made mistakes they are outright traitors? Wow.

@Hard Right:

OMG. The NRA is imperfect!!1!!!11!1.

Imperfect = Consistently selling out the Second Amendment every chance it gets.

they are outright traitors?

What else would you call a group that sells out its members and does the complete opposite of its mission statement?

Minarchist Freedom Fighter
you haven’t learn nothing did you. here is the expert, telling you the truth, debunking all your lies,
and you keep at it.
what’s your point? do you prefer to believe the previous disgrunted wife out to punish her husband who took of after he probably saw the monster in her trying to keep her claws on him forever,
or are you so envious of the man that it’s killing you, and you want to destroy him along.
aren’t you showing real bad here.
and you are telling of your hateful self by attacking the TEA PARTY PATRIOTS WAY UP HIGHER THAN YOU ON THE SCALE OF BEST
FOR AMERICA

@MataHarley:

You read my mind. I was thinking the exact same thing about him and Ivan.
While I support the NRA, I was a member of GOA and they are more hardline. I doubt he’d like them either tho.

@ilovebeeswarzone:
I’m not lying about this douche bag.
I’m not envious of him.
He’s not what’s best for America.
He cheated on his ex, he made their relationship an open marriage. So yes, I believe her.
The Tea Party Patriots, for all the reason I listed and more, have discredited themselves with their support of Big Government Newt “Moon Base” Gingrich.

@Minarchist Freedom Fighter:

SHE claimed he wanted an open marriage. His daughters say otherwise. Not to mention, she was his mistress until he married her. Sorry, not proven. If you want to believe it, fine. Don’t expect us to until you present actual proof. Hint: an accusation isn’t proof.

@MataHarley:

I’d say you were likely of the 7-11%ers – aka Ron Paul supporters.

I’m sorry, I don’t know what ‘7-11%ers’ is and I’m not a Ron Paul supporter.

But I chose to answer based on the way you framed the question…

Because Realpolitik Wilsonian Newt’s a Big Government Progressive and strictly talking about him makes it all the more obvious, right?

If you wanted me to frame it from Ron Paul’s perspective instead of Romney, you should have asked.

No, I didn’t want no such thing…The question was rhetorical. I was gobsmacked that certain people in this group actually thought one big government progressive wasn’t as good as another.

I’m afraid Newt’s credentials as a conservative, based on the general ratings system, are nothing as you portray. He has a 92-96% conservative voting record.

According to who and why is their opinion worth more than anyone else’s?

What do you provide? Emotion from your libertarian/anarchistic viewpoint.

Oh come on, I think when it comes to Newt you’ve lost all objectivity.

Example: when you wrote “the Newt House/Congress balanced a budget” you forgot to wrap it up with this:
Fiscal Year Year Ending National Debt Deficit
FY1996 09/30/1996 $5.224810 trillion $250.83 billion
FY1997 09/30/1997 $5.413146 trillion $188.34 billion

Newt’s a great leader because he cooked the books and pretended this debt didn’t matter.

Note: 96-97 are the only two budgets that newt had a role in assembling and shepherding through the House.

MATA
I’m always amaze to see how you find it every time,
bye