Lee Habeeb @ NRO:
It’s been weeks since our “surprise” loss on November 6. The conservative crack-up began in real time, as we watched Karl Rove, à la Captain Queeg, insist that his employer, Fox News, was calling Ohio, and the election, for President Obama prematurely.
Then came the fingerpointing, and the conjecture. Our pundits covered every scenario. We were too conservative. We weren’t conservative enough. The social issues killed us. We didn’t hit the social issues hard enough. We had a candidate problem. A woman problem. A Hispanic problem. It will continue for months, this self-abuse masquerading as self-examination. And liberals will eat it up, watching us wallow in self-doubt.
But if there is one thing conservatives can agree on post-election, it’s this: The dominance of the Left in the storytelling arena is making a difference at the polls. It’s impossible to measure, but anyone who doesn’t think it skews outcomes is living in an alternative universe.
The fact is, it’s easier to sell a political narrative to America when it comports with the cultural narrative we see and hear every day.
“The universe is made up of stories, not atoms,” the poet Muriel Rukeyser once said. Stories, not facts, are the way people process information. Screenplays, plays, scripts, and stories are packed not with hard data but with something more powerful and human: emotional data. That’s why we remember stories long after we’ve forgotten facts. Stories stir our souls.
And we’re not talking about the anecdotal stories politicians deploy to inject humanity into their stump speeches. We’re talking about the narrative of our nation. The story of America. The story of who we are, how we got here, and what we’re to become.
It is extremely serious business, that kind of storytelling.
Plato understood the power of storytellers. It’s why he wanted to ban them in his dream society. Wisely, the Left understands the importance of storytelling and dominates almost every aspect of it in the culture, from content creation to distribution. Regrettably, too few conservatives think storytelling matters.
We’ve invested billions in our great think tanks but little in the task of translating that work into stories the average American will care about. Yes, we have Fox News and political talk radio — important outlets, but outlets that narrowcast to the conservative base and are driven by politics and opinion, not storytelling.
What we don’t have is an alternative to NPR. Or The Daily Show. Or 60 Minutes. Or The Charlie Rose Show. Or Frontline. Or Ken Burns. Content that doesn’t scream its politics at the audience but that lures America in with great storylines, not lectures.